How I Grew My Network And Landed The Job

This article was originally published as a guest post in 2016 for another site. That site is no longer in existence so I republished it below.

“I’m making some changes to the department. I’m eliminating your position”

Those were the words that came out of my boss’s mouth after she sat down in my office on the afternoon of October 9th, 2012. I was a VP of Human Resources at a multi-family real estate company in Denver, CO.

I had started at the company 9 years earlier and had worked my way up from an independent contract position in operations to one step below the Head of Human Resources.

During those years, I focused on my work and moving up. I had explored other job offers during that time when recruiters had called me, but I never thought about what I would do if I suddenly lost my job.

Just like that, I needed to find a new job. I had was a resume. That was it.

I had no leads and no network.

Before I go any further, I want to shift the metaphor.

We talk about networks in terms of things we build, comparing them to computer networks with nodes and connections.

I prefer to think of my network as a garden.

Each conversation I have with someone is a seed. If I build a relationship with that person, I am taking care of the seed, and over time, it grows.

When I plant the seed, I am not sure whether it will bear fruit or not, but I know that if I don’t care for it, it definitely will not.

That’s ok. It simply reinforces a fact about growing a network: You need to plant a lot of seeds.

When I started my job search in 2012, I thought I didn’t have any seeds to put in the ground.

I had a few friends at other companies. I knew some recruiters. I did what everyone else who is looking for a job does: I looked online for open positions.

I don’t think online job ads are a complete waste of time, but I think that the reason most people look online for jobs is a waste of time.

As someone who has been in HR for over a decade, I can tell you that applying for a job online is the least likely way to get hired.

My networking garden started with people I knew. These were people I had worked with before. They were friends of mine from my old company.

As I talked to them and they asked me who I had gotten in touch with, I quickly realized there was a source of networking seeds that I hadn’t really thought of: company alumni.

This seems obvious, but what surprised me when I wrote down a list of names of all of the people I had worked with over the past 9 years was how long the list had become.

I used LinkedIn and looked for people who had my old company’s name in the profile and the list got longer. I had not remembered some people, but when I saw the LI search results, I said, “Oh yeah! I remember him/her.”

I am an introvert.

The thought of cold-calling someone and asking them for help is counter to my nature. It’s why I refuse to go to networking events and usually spend most of the day at conferences standing in the corner trying to think of a way to strike up a conversation.

But when I thought of the people I had worked with before, it wasn’t scary to think about sending them a simple email saying, “How have you been? I wanted to let you know I moved on from, and that I would love to talk to you about what you are doing now.”

This was the first step to cultivating my networking garden. Some of these emails and LinkedIn messages were never answered. These seeds never sprouted, but many of them did, and I started to grow relationships with people with whom I had lost contact.

As I started connecting with these people, I was wrapping up my job at my old company. Part of the transition process was letting some of my vendor partners know who their contact would be in my place.

As I was letting these vendors know I would no longer be at Aimco any more, many of them asked what they could do to help. That was when I realized another untapped source of networking seeds: vendors.

I found vendors were very knowledgeable about which companies had openings or were thinking about expanding their teams. They also had some knowledge about organizations and what the people were like inside those organizations.

As I contacted vendors with the intent to inquire about who I should meet, I tried to keep one thing in mind: If a vendor partner of mine introduces me to an organization where I land, I should reciprocate by considering their services in the future. With that thought in my brain, I made sure the vendors I was reaching to were ones I would want to partner with in the future.

My job search continued and as I met more people, I planted more networking seeds.

In a few short months, several of those seeds grew into plants and started to bear fruit.

One day in January, a former colleague of mine sent me an email that said, “Hey, have you seen this job? It sounds like it might be right for you.” He knew that I was looking for a job because we had gotten together and had lunch.

We had lunch because I had sent him an email asking to go to lunch. No secret networking technique here. Just a simple email to someone I knew. It was one of many that I sent. One of the many seeds I had been planting.

I applied to the job online. This is where a lot of people stop. Then, they never hear from anyone.

When you are applying for a job, you have to mobilize every tool in the arsenal. In my case, the company I applied to was a healthcare company. I thought of all the people in my networking garden that I knew in healthcare, even ones who didn’t live in my city, and asked them if they knew anyone at this company.

One guy, a family acquaintance, knew the Chief Medical Officer. I wasn’t applying for a medical-related position (I’m an HR guy), but I figured anyone with a Chief in their title was a good person to know.

My friend sent an email telling the CMO I had applied and asked who I should get in touch with and included my resume. Within a couple of days, I was contacted by a recruiter for an interview. The CMO had simply passed my resume to the HR team.

Again, as someone who has been in HR for over 10 years, when someone with a Chief in their title sends your resume to recruiting, they call you for an interview. It is a professional courtesy. It’s your ticket in the door; however, once you get in the door, it’s up to you to dance.

Because they are not specific to networking, I’ll leave out all the other parts about the interviewing process, except one.

During my interviews, my future boss asked which vendors I had worked with at my other jobs. I gave her the names and the interview ended. I went home and immediately received an email from one of these vendors saying the company I was interviewing with had called him asking about me. We had a good relationship and he knew I was interviewing so he was happy to give me a good recommendation.

I got the job.

My friend who sent me the job posting. My friend who passed my resume along to the CMO. My vendor friend who gave me a good recommendation. All of these happened because I had planted networking seeds along the way.

As I started my new job, I realized how valuable my networking garden had become. Unlike my previous position where I let my garden lie fallow, I promised myself I would keep cultivating my network.

Over the next three years, I continued to network. I would send a few emails a week to former colleagues and people I knew. I would look for people who were in the same circles in terms of industry and job title and reach out to them. I looked for ways I could connect with other people.

The more I did this, the more I learned about opportunities that no one else knew about. I learned about people who were doing interesting things. People approached me asking for help and I was able to assist them.

One of the biggest challenges I had during my networking was keeping track of all of my contacts. I didn’t need a fancy system to catalog and track everyone. I just needed a place to keep people’s names, contact info, and the last time I talked to them. I managed it through a system of emails and EverNote, but I am always on the lookout for a better way to keep track of everyone.

It’s easy to go to work and simply do your job.

It’s easy to focus on whatever projects you are working on and forget about your networking garden.

That’s what most people do.

At the same time, you never know when your boss is going to walk into your office and tell you the department is changing and you have been eliminated. Maybe the company is merging and the headquarters is moving to another state. Maybe the company isn’t doing well and there will be layoffs.

When these things happen to you, putting the networking seeds in the ground means it will take some time for them to grow.

Why not get ahead and start putting them in the ground now?

What to do when one of your professional networking contacts responds to your email?

What do you do after you have contacted someone in your professional network and they respond?

Be human.

Today, you are going to spend 15 minutes connecting with people who have responded to your LinkedIn messages and emails.

There may be only one person who you need to follow-up with.

The F-word: Follow-up

When people respond to your notes, Follow-up.

What does this look like? Nothing more than a thank you for responding and then try to move from an online connection to an in-person connection.

It can be a meeting for coffee or lunch or a simple phone call.

This isn't complicated.

In fact, I'm embarrassed by how simple this is.

And yet, most people won't do this.

People will say, "I don't have time."

That's fine for most people, but not for you.

You are going to spend 15 minutes today and follow-up with one person to try to set up an in person conversation.

Got your timer? Is it set for 15 minutes?

Ready, set, Go!

At 15 minutes, Stop!

Did you follow-up with that one person? Did you follow-up with more than one?

Now you do what you would normally do as a human being: spent time talking with the person you followed-up with and find out how they are doing.

Talk to them about what is going on in their life. Find a way to help them.

And when they ask how they can help you, be ready to ask for their advice or their wisdom or their experience.

People love to help people.

People love to give more than they love to receive.

Make sure you are being a giver and receiving will take care of itself.

How to grow your network contacting people you already know

Today, spend 15 minutes getting in touch with people you know and the companies on your target list.

You're going to use LinkedIn or email to contact these people.

Remember, you’re not cold emailing these people. They should be people you already know.

Focus on the people you know who already work at the companies you want to work at.

Send them a quick note.

Nothing formal:

"Hey, it's been awhile since we were in touch. How are things going at X company?"

If you want to add more you can tell them what you've been doing lately:

"After we worked together a Y company, I went to work at Z company and have been there for a few years."

You don't need to ask them for a job.

You don't need to ask them for anything.

You simply need to get in touch with them to start the conversation.

Spend 15 minutes doing this and see if you can get notes out to a few people.

Got your timer?

Ready, set go!

At 15 minutes stop!

How'd you do?

If you have been following the rules over the past few days, you've spent 1 hour making lists of people you already know and finding companies you would like to learn more about.

You've also contacted some of them.

Hopefully, you are starting to see some traction on using this small amount of time everyday to grow your network.

Do you have a list of target companies? If not, here’s why you should!

If someone asked you to give them a list of the companies you want to work for, could you hand it to them today?

If not, that's what you're going to create in today's 15 minutes of professional networking.

First, what is a target company list?

It's a list of the companies you would be interested in learning more about to see if you want to work there.

Why do you need one?

The target company list helps the people you already know connect you with people they know.

If you say to one of your existing connections, "Who do you know?" they have no place to start thinking about people they know.

If you give them an anchor point in the form of your target company list, it gives their brain a place to focus and they can say, "Company A, I know someone there," or "You don't have Company B on your list, have you ever thought of working there? I know some people I could introduce you to."

Today, you are going to set your timer for 15 minutes.

You are going to look at the list of people you created and the places they work.

You created this on Day 1 and Day 2.

Using LinkedIn, you are going to click on the company name in your connections' profiles, read about the company, and decide if you want to add that company to a list.

It can be on paper, in a Word document, or on a spreadsheet.

It doesn't matter where you write down the names of the companies you are interested in as long as it is something you can email or print off and physically hand to someone.

If you already know of some companies you'd like to work for, add them to the list as well.

You don't have to know people at the companies on your list today.

Eventually, you are going to meet someone at these companies and they will become part of your professional network.

Got your timer set?

Ready, set, go!

When the timer expires, stop!

How did you do?

Do you have some companies on the list?

Keep this list accessible.

You are going to use it every time you meet with one of your professional contacts.

If you want to spend some time cleaning it up or expanding on it, go ahead, but don't over think it.

It's a tool to generate conversation and connections.

Next up, we are going to focus on how to use the lists of people and target companies you have already created to start expanding your professional network beyond the people you already know.

To build your network in 15 minutes, find out where the people you already know work

Day 2 of growing your professional network in 15 minutes each day.

A quick recap of Day 1, you spent 15 minutes making a list of people you know.

I don't care if you came up with 10 names, 5 names, 3 names, or 1 name.

The important part is that you spent only 15 minutes taking one small step to build your professional network.

Day 2 is about taking the list of people you created on Day 1 and finding out they work.

Just like Day 1, you're only going to spend 15 minutes on this today.

Get your timer ready and set it to 15 minutes. Go to LinkedIn.

For 15 minutes, you are going to look at the list of people you know, and, next to their names, write the name of the company they work for.

If they are not on LinkedIn, skip them and come back to them later, but try to search for most of the people on your list.

Set your timer.

Ready, set, go!

Don't worry if you didn't get through the whole list.

As long as you find at least one person you know and you have figured out where they work, you're a success.

That's it for today.

Tomorrow, we'll learn about some of the companies these people work for and figure out if they go on the target company list or not.

Who do you know? Take inventory of your professional network in 15 minutes

I wanted to try something that I have been thinking about:

Giving you a 15 minute task to complete each day for a week to see if it helps jump start your professional networking efforts.

I need to make sure you don't spend more than 15 minutes on it.

Google "online stopwatch" or use the timer on your phone.

Here's the activity for today:

I want you to write down the names of people you know.

You can write them on a piece of paper, or in Word, or on a spreadsheet.

It doesn't matter as long as you can find them later.

Here are 10 ideas to stimulate your brain. These are groups of people you may know.

1. Family

2. Friends

3. Co-workers

4. Co-workers from previous jobs

5. Co-workers who have left for other jobs

6. Social or professional clubs

7. Religious institutions

8. People you have met from existing networking activities

9. Alumni

10. Influencers in your industry

Set the clock for 15 minutes, and hit start.

When the time expires, stop!

On your marks, get set, GO!

When the timer expires, STOP!

How did you do?

Let me know how many names you came up with. That's it.